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Hey, I'm Bettina.

I teach women, who aim for more in their career, on how to strengthen their unique positioning and create results significant to a company’s business strategy. As a result, they can attract high-quality career opportunities and negotiate a higher salary.

THAT DAY WHEN I STUMBLED OVER AN ARTICLE ...

When we got back to Germany from our 5-year expat assignment to the United States, one of my biggest dreams of living and working abroad came to an end. It was the first day after months of moving, settling in, buying a car, re-open bank accounts, finding Kindergarten for the kids and all the other good stuff that I was able to take a breath.  

I went on the balcony of our apartment admiring the gorgeous view I had over the entire region.  

“What’s next?”, I thought.

I had achieved everything that had been on my “work-life-bucket-list” so far. 

  • I held a masters degree in economics with a focus on organizational development and corporate communications. 
  • I had checked off the experience I wanted to gain in talent assessment, employer branding and recruiting. 
  • I had greatly further developed my business understanding when facilitating numerous business process streamlining workshops. 
  • I had worked with decision-makers on all levels in my role as a communications expert focusing on leadership communication and personal leadership branding. 
  • On the side, I had built a career as a rock-climber travelling the world supported with a sponsorship from a Swiss outdoor company. 
  • I had realized an expat assignment for myself that I so wanted and negotiated a second career opportunity for my back-then-boyfriend so he could accompany me.
  • I got married to him on a beach in one of the most beautiful cities of the world and became a mom to two wonderful children. 
  • I founded my first business during my maternity leave that I had to close just a few months ago, because we were leaving the U.S.

“Now what?”, I heard the echo in my head.

I leaned against the rail and looked at a big industrial building far on the horizon.

We had moved to a highly industrial area, but I realized just now that all those big German names like Bosch, Daimler and Porsche and even more were just a few miles down the road. “How many of the people working there were passionate about the work they do?”, I asked myself. “How many of them live up to their potential adding real value to the company? “How many of them were women in leadership positions?” I went on and on.  

Tired of the past months, I sank into a chair quickly browsing through LinkedIn. An article talking about the gender wage gap and still different opportunities of men and women made me stop. Really? For some reason I couldn’t believe it, at least not the statistics about the industrial states.

I put my phone down and reflected on my career options from the very beginning as well as my salary development. I felt; my career options were always what I wanted at the time. In fact, I had created them how I needed them to be, like a job-sharing that allowed me to train and travel as a rock-climber on my terms, a communications position that didn’t exist before and was exactly tailored to my passions, an expat assignment because I got an itchy foot, wanting to live in an English speaking country for a few years. Not only did I feel more fulfilled with the opportunities I created, I had nearly tripled my salary in a few years, realized job changes with 45% higher income, re-negotiated 25% in the same position leading to over 65% raises in less than 5 years.  

Along the way though, I learned that for many women and men around me getting a YES on their ideas at work, asking for the career options they wanted and having those conversations that lead to sealing a new opportunity, didn’t come as easy.

“So, if there is a system related wage gap of 20%, than there should not be a wage gap in professions where people can set their own price tag on their service,” I thought and browsed the internet for pages that would compare the hourly rate of freelancers, coaches and consultants. I quickly did the math. Yup, about 20% difference. I wasn’t quite ready to bust my own belief around wages yet and started interviewing numerous male decision makers and women on all levels around the world on female careers and salary development.

The answer from ALL men and ALL female recruiters I got to the wage question was quite simple. “People get what they ask for and what they continue to show to be important to them. Women simply don’t ask for it.”

One thing was for sure: THAT NEEDED TO STOP!

And I wanted to be part of this movement, helping women to negotiate careers and salaries they wanted!

Almost instantly I founded my consulting business.

  • I have since helped dozens of women go from entry position to director level, 
  • from admin to senior expert roles, 
  • negotiate up to a 75% higher salary in new positions and raises of 25%+ in the same position without any additional tasks, 
  • get promoted to the positions they wanted, 
  • get accepted to the leadership programs they long wanted to be part of,
  • do a career change into a completely different field, 
  • master interviews and performance evaluations in a way that feels natural to them and simply,
  • be a lot happier at work because they do work they feel passionate about.

And doing so, I realized how passionate I am to show even more women how they can attract and negotiate high-quality career opportunities because - we all deserve a thriving career we are passionate about.

And you? Where will your story take you next? Will you continue as you currently do? Or, will you be that woman who confidently speaks up to make her dream career come true?  

Because, YES, YOU TOO can create the exact life and career you dream off and negotiate the packages and salary you want.

We will take you from figuring out what your dream job is to confidently position yourself. You will be recognized as the expert or leader you are and create the career options you are passionate about. You will (re-) negotiate your career development and salary, AND find a way to integrate life and work in a way that works for YOU.

I would love to help you evolve into that woman that boldly speaks up for herself!  

Do you want to explore how that could look like for you?

CONTACT ME!

Or...take a look into my CAREER MOMENTUM program if you want to sharpen your professional positioning at work and create a career you are passionate about.

MORE DETAILS!

Hey, I am Bettina. I teach corporate professionals how to position and be more sucessful at work, attract high-quality career opportunities, and negotiate higher salaries.

What Do You Want To Achieve?

Find A New Job

Want to find a new job that fits your talents and passions? Let’s determine your unique value to a company, create your career branding materials that position you as the expert or leader you are, and set up your job search and interview strategy.

Position at Work for new Opportunities

Want to be seen as the expert or (project) leader you are and create new opportunities within the company you work for? Sharpen your positioning, create significant results, attract new opportunities and negotiate the options and salary you are worth.

1:1 Career Success Mentoring  

Want to build your expert or personal leadership branding right from the start? We will develop 100% customized strategies for your success at work and integrate life and work in a way that works for you.

Build Your Personal Brand: A Free Guide for Beginners

My free guide provides a clear road map on how to define your unique value to an organization and be able to communicate that on a consistent basis at work and online to build your personal professional brand.

Talk Is Sweet. Proof Is Sweeter.

100+ women mentored on career success & personal brand development 

15+ years in mentoring specifically women 

Over 10 years of experience in leadership branding & communications 

90% of mentees and clients got promoted to or placed in jobs up to 2 levels above current level 

95% of participants of CAREER MOMENTUM renegotiated salaries of +25% in same position and more in new job 

What Our Clients Say

Bettina works with clients in English or German. Your Choice!

"Before working with Bettina, I was at a point in my career where I felt lost. Without the coaching I probably would not have come out of the negative mood about work.  

The most important realization was the awareness of my value for my team and the company." 

- Tatjana K.

"I would highly recommend Bettina as a coach for women who are at important points in their career or want to take the next step.  

She is very familiar with the structures and processes in companies and therefore provides valuable suggestions that can be easily integrated into one's own daily work.  

I found it particularly good that she has always paid attention to a balance between short-term and longer-term measures: With which smaller steps can I achieve short-term success? And how can I position myself successfully in the long term?"

- Julia B.

"I reached out to Bettina confused about my further career development interest.

Now, I've defined my value and unique selling points, reflecting in a structured and holistic way what I really have achieved, how I helped the company so far and who I became.

I also defined my passions and start to act on them in my volunteering work. I prepared first branding materials, started to develop the mindset of personal branding, and feel aware of what I want."

- Dagmara A.

Bettina Buhr © 2019. All Rights Reserved

5 Small Business Website Tips You Can’t Afford to Ignore

Madeline Carpenter

Getting Started

Whether you’re building your first website or optimizing a current one, there comes a time for every entrepreneur to revisit what makes an outstanding small business website.

Afterall, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to walk you through the 5 proven tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’

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1 – Start with preparing a website strategy

Any successful small business website has one commonality: a well thought through strategy. With a plan in place, you’re teed off for success when it comes to supporting lead generation goals. Your website plan should answer the following ten questions:

  • Who is your audience?
  • What is your website’s goal or goals? (Rank and prioritize them!)
  • What functionality will your website have? (what’s critical and what’s a ‘nice to have’?)
  • What information do you need/want to give website visitors? 

2 – Set a clear page hierarchy

After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.

Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!

3 – Keep it (so so) simple

Simple design and text are essential to an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.

So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.

Be pragmatic in your color selection and fortify the use of white space within your small business website design. 

“This is not the time to show off your design acumen, with lots of distracting sounds and lights on the site and every icon known to web-kind,” says Nationwide.  

4 – Maintain well-defined calls to action

As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.

Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.

5 – Make your design responsive

Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile. 

Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon. 

The finale: last tidbits on small business website tips

So there you have it… we hope these 5 tips for building an effective business website were consumable and prompt action as you embark on creating your small business website. 

About The Author

Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.

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Imprint and Disclaimer

Site Notice

Information provided according to Sec. 5 German Telemedia Act (TMG): Bettina Buhr Personal Branding Consultant Jägerstr. 17 70806 Kornwestheim

Contact: Telephone: +49 151 17601010 Email: bettina@bettinabuhr.com VAT: VAT Id number according to Sec. 27 a German Value Added Tax Act: DE312691266

Responsible for contents acc. to Sec. 55, para. 2 German Federal Broadcasting Agreement (RstV): Bettina Buhr Jägerstr. 17 70806 Kornwestheim The European Commission provides a platform for online dispute resolution (OS):http://ec.europa.eu/consumers/odr Please find our email in the impressum/legal notice. We do not take part in online dispute resolutions at consumer arbitration boards.  

Liability for Contents As service providers, we are liable for own contents of these websites according to Sec. 7, paragraph 1 German Telemedia Act (TMG). However, according to Sec. 8 to 10 German Telemedia Act (TMG), service providers are not obligated to permanently monitor submitted or stored information or to search for evidences that indicate illegal activities. Legal obligations to removing information or to blocking the use of information remain unchallenged. In this case, liability is only possible at the time of knowledge about a specific violation of law. Illegal contents will be removed immediately at the time we get knowledge of them.  

Liability for Links Our offer includes links to external third-party websites. We have no influence on the contents of those websites, therefore we cannot guarantee for those contents. Providers or administrators of linked websites are always responsible for their own contents. The linked websites had been checked for possible violations of law at the time of the establishment of the link. Illegal contents were not detected at the time of the linking. A permanent monitoring of the contents of linked websites cannot be imposed without reasonable indications that there has been a violation of law. Illegal links will be removed immediately at the time we get knowledge of them.  

Copyright Contents and compilations published on these websites by the providers are subject to German copyright laws. Reproduction, editing, distribution as well as the use of any kind outside the scope of the copyright law require a written permission of the author or originator. Downloads and copies of these websites are permitted for private use only. The commercial use of our contents without permission of the originator is prohibited. Copyright laws of third parties are respected as long as the contents on these websites do not originate from the provider. Contributions of third parties on this site are indicated as such. However, if you notice any violations of copyright law, please inform us. Such contents will be removed immediately.  

Source: https://www.e-recht24.de  

Date: June, 1 2019  

Privacy Policy

1. An overview of data protection General information The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit our website. The term „personal data“ comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.  

Data recording on our website  

Who is the responsible party for the recording of data on this website (i.e. the „controller“)? The data on this website is processed by the operator of the website, whose contact information is available under section „Information Required by Law“ on this website.

How do we record your data? We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form. Our IT systems automatically record other data when you visit our website. This data comprises primarily technical information (e.g. web browser, operating system or time the site was accessed). This information is recorded automatically when you access our website.

What are the purposes we use your data for? A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyse your user patterns.

What rights do you have as far as your information is concerned? You have the right to receive information about the source, recipients and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified, blocked or eradicated. Please do not hesitate to contact us at any time under the address disclosed in section „Information Required by Law“ on this website if you have questions about this or any other data protection related issues. You also have the right to log a complaint with the competent supervising agency. Moreover, under certain circumstances, you have the right to demand the restriction of the processing of your personal data. For details, please consult the Data Protection Declaration under section „Right to Restriction of Data Processing.“  

Analysis tools and tools provided by third parties There is a possibility that your browsing patterns will be statistically analysed when your visit our website. Such analyses are performed primarily with cookies and with what we refer to as analysis programmes. As a rule, the analyses of your browsing patterns are conducted anonymously; i.e. the browsing patterns cannot be traced back to you. You have the option to object to such analyses or you can prevent their performance by not using certain tools. For detailed information about the tools and about your options to object, please consult our Data Protection Declaration below.

2. General information and mandatory information Data protection The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration. Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected. We herewith advise you that the transmission of data via the Internet (i.e. through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third party access.  

Information about the responsible party (referred to as the „controller“ in the GDPR)  

The data processing controller on this website is:

Bettina Buhr Jägerstr. 17 70806 Kornwestheim Phone: +49 151 17601010 E-mail: bettina@bettinabuhr.com

The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g. names, e-mail addresses, etc.).

Designation of a data protection officer as mandated by law We have appointed a data protection officer for our company. Bettina Buhr Jägerstr. 17 70806 Kornwestheim Phone: +49 151 17601010 E-mail: bettina@bettinabuhr.com

Revocation of your consent to the processing of data A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR) In the event that data are processed on the basis of Art. 6 Sect. 1 lit. e or f GDPR, you have the right to at any time object to the processing of your personal data based on grounds arising from your unique situation. This also applies to any profiling based on these provisions. To determine the legal basis, on which any processing of data is based, please consult this Data Protection Declaration. If you log an objection, we will no longer process your affected personal data, unless we are in a position to present compelling protection worthy grounds for the processing of your data, that outweigh your interests, rights and freedoms or if the purpose of the processing is the claiming, exercising or defence of legal entitlements (objection pursuant to Art. 21 Sect. 1 GDPR). If your personal data is being processed in order to engage in direct advertising, you have the right to at any time object to the processing of your affected personal data for the purposes of such advertising. This also applies to profiling to the extent that it is affiliated with such direct advertising. If you object, your personal data will subsequently no longer be used for direct advertising purposes (objection pursuant to Art. 21 Sect. 2 GDPR).

Right to log a complaint with the competent supervisory agency In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.

Right to data portability You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

SSL and/or TLS encryption For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption programme. You can recognise an encrypted connection by checking whether the address line of the browser switches from „http://“ to „https://“ and also by the appearance of the lock icon in the browser line. If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website If you are under an obligation to share your payment information (e.g. account number if you give us the authority to debit your bank account) with us after you have entered into a fee-based contract with us, this information is required to process payments. Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are processed exclusively via encrypted SSL or TLS connections. You can recognise an encrypted connection by checking whether the address line of the browser switches from „http://“ to „https://“ and also by the appearance of the lock icon in the browser line. If the communication with us is encrypted, third parties will not be able to read the payment information you share with us.

Information about, blockage, rectification and eradication of data Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified, blocked or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time at the address provided in section „Information Required by Law.“

Right to demand processing restrictions You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time at the address provided in section „Information Required by Law.“ The right to demand restriction of processing applies in the following cases:

  • In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
  • If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.  
  • If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
  • If you have raised an objection pursuant to Art. 21 Sect. 1 GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.

Rejection of unsolicited e-mails We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in section „Information Required by Law“ to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

3. Recording of data on our website  

Cookies In some instances, our website and its pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. The purpose of cookies is to make our website more user friendly, effective and more secure. Cookies are small text files that are placed on your computer and stored by your browser.

Most of the cookies we use are so-called „session cookies.“ They are automatically deleted after your leave our site. Other cookies will remain archived on your device until you delete them. These cookies enable us to recognise your browser the next time you visit our website.

You can adjust the settings of your browser to make sure that you are notified every time cookies are placed and to enable you to accept cookies only in specific cases or to exclude the acceptance of cookies for specific situations or in general and to activate the automatic deletion of cookies when you close your browser. If you deactivate cookies, the functions of this website may be limited.

Cookies that are required for the performance of the electronic communications transaction or to provide certain functions you want to use (e.g. the shopping cart function), are stored on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error free and optimised provision of the operator’s services. If other cookies (e.g. cookies for the analysis of your browsing patterns) should be stored, they are addressed separately in this Data Protection Declaration. 

Server log files The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:

  • The type and version of browser used
  • The used operating system
  • Referrer URL
  • The hostname of the accessing computer
  • The time of the server inquiry
  • The IP address


This data is not merged with other data sources.

This data is recorded on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.

Contact form If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent. Hence, the processing of the data entered into the contact form occurs exclusively based on your consent (Art. 6 Sect. 1 lit. a GDPR). You have the right to revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation. The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g. after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions – in particular retention periods.

Processing of data (customer and contract data) We collect, process and use personal data only to the extent necessary for the establishment, content organization or change of the legal relationship (data inventory). These actions are taken on the basis of Art. 6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual actions. We collect, process and use personal data concerning the use of our website (usage data) only to the extent that this is necessary to make it possible for users to utilize the services and to bill for them. The collected customer data shall be eradicated upon completion of the order or the termination of the business relationship. This shall be without prejudice to any statutory retention mandates.

Data transfer upon closing of contracts for services and digital content We share personal data with third parties only if this is necessary in conjunction with the handling of the contract; for instance, with the financial institution tasked with the processing of payments. Any further transfer of data shall not occur or shall only occur if you have expressly consented to the transfer. Any sharing of your data with third parties in the absence of your express consent, for instance for advertising purposes, shall not occur.

The basis for the processing of data is Art. 6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or for pre-contractual actions.

4. Social media  

Facebook plug-ins (Like & Share button) We have integrated plug-ins of the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, on our website. You will be able to recognise Facebook plug-ins by the Facebook logo or the „Like“ button on our website. An overview of the Facebook plug-ins is available under the following link: https://developers.facebook.com/docs/plugins/. Whenever you visit our website and its pages, the plug-in will establish a direct connection between your browser and the Facebook server. As a result, Facebook will receive the information that you have visited our website with your plug-in. However, if you click the Facebook „Like“ button while you are logged into your Facebook account, you can link the content of our website and its pages with your Facebook profile. As a result, Facebook will be able to allocate the visit to our website and its pages to your Facebook user account. We have to point out, that we as the provider of the website do not have any knowledge of the transferred data and its use by Facebook. For more detailed information, please consult the Data Privacy Declaration of Facebook at: https://www.facebook.com/privacy/explanation. If you do not want Facebook to be able to allocate your visit to our website and its pages to your Facebook user account, please log out of your Facebook account while you are on our website. The use of the Facebook plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in being as visible as possible on social media.

LinkedIn plug-in Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Any time you access one of our sites that contains functions of LinkedIn, a connection to LinkedIn’s servers is established. LinkedIn is notified that you have visited our websites with your IP address. If you click on LinkedIn’s „Recommend“ button and are logged into your LinkedIn account at the time, LinkedIn will be in a position to allocate your visit to our website to your user account. We have to point out that we as the provider of the websites do not have any knowledge of the content of the transferred data and its use by LinkedIn. The use of the LinkedIn plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in being as visible as possible on social media. For further information on this subject, please consult LinkedIn’s Data Privacy Declaration at: https://www.linkedin.com/legal/privacy-policy.

XING plug-in Our website uses functions of the XING network. The provider is the XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Any time one of our sites/pages that contains functions of XING is accessed, a connection with XING’s servers is established. As far as we know, this does not result in the archiving of any personal data. In particular, the service does not store any IP addresses or analyse user patterns. The use of the XING plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in being as visible as possible on social media.

For more information on data protection and the XING share button please consult the Data Protection Declaration of Xing at: https://www.xing.com/app/share?op=data_protection.

5. Analysis tools and advertising Google Analytics This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called cookies. Cookies are text files, which are stored on your computer and that enable an analysis of the use of the website by users. The information generated by cookies on your use of this website is usually transferred to a Google server in the United States, where it is stored.

The storage of Google Analytics cookies and the utilization of this analysis tool are based on Art. 6 Sect. 1 lit. f GDPR. The operator of this website has a legitimate interest in the analysis of user patterns to optimize both, the services offered online and the operator’s advertising activities.

IP anonymization On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyse your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.

Browser plug-in You do have the option to prevent the archiving of cookies by making pertinent changes to the settings of your browser software. However, we have to point out that in this case you may not be able to use all of the functions of this website to their fullest extent. Moreover, you have the option prevent the recording of the data generated by the cookie and affiliated with your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objection to the recording of data You have the option to prevent the recording of your data by Google Analytics by clicking on the following link. This will result in the placement of an opt out cookie, which prevents the recording of your data during future visits to this website: Google Analytics deactivation.

For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.

Contract data processing  

We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.

Demographic parameters provided by Google Analytics This website uses the function „demographic parameters“ provided by Google Analytics. It makes it possible to generate reports providing information on the age, gender and interests of website visitors. The sources of this information are interest-related advertising by Google as well as visitor data obtained from third party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this function at any time by making pertinent settings changes for advertising in your Google account or you can generally prohibit the recording of your data by Google Analytics as explained in section „Objection to the recording of data.“

Facebook Pixel To measure our conversion rates, our website uses the visitor activity pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA („Facebook“). This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Facebook ad. This makes it possible to analyse the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns. For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Facebook archives the information and processes it, so that it is possible to make a connection to the respective user profile and Facebook is in a position to use the data for its own promotional purposes in compliance with the Facebook Data Usage Policy. 

This enables Facebook to display ads on Facebook pages as well as in locations outside of Facebook. We as the operator of this website have no control over the use of such data. The use of Facebook Pixel is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in effective advertising campaigns, which also include social media. In Facebook’s Data Privacy Policies, you will find additional information about the protection of your privacy at: https://www.facebook.com/about/privacy/.

You also have the option to deactivate the remarketing function „Custom Audiences“ in the ad settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you first have to log into Facebook.  

If you do not have a Facebook account, you can deactivate any user based advertising by Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

6. Newsletter Newsletter data  

If you would like to subscribe to the newsletter offered on this website, we will need from you an e-mail address as well as information that allow us to verify that you are the owner of the e-mail address provided and consent to the receipt of the newsletter. No further data shall be collected or shall be collected only on a voluntary basis. We shall use such data only for the sending of the requested information and shall not share such data with any third parties.  

The processing of the information entered into the newsletter subscription form shall occur exclusively on the basis of your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke the consent you have given to the archiving of data, the e-mail address and the use of this information for the sending of the newsletter at any time, for instance by clicking on the „Unsubscribe“ link in the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place to date.

The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted. This shall not affect data we have been archiving for other purposes.

MailChimp  

This website uses the services of MailChimp to send out its newsletters. The provider is the Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.  

Among other things, MailChimp is a service that can be deployed to organise and analyse the sending of newsletters. Whenever you enter data for the purpose of subscribing to a newsletter (e.g. your e-mail address), the information is stored on MailChimp servers in the United States.  

MailChimp is in possession of a certification that is in compliance with the „EU-US-Privacy-Shield.“ The „Privacy-Shield“ is a compact between the European Union (EU) and the United States of America (USA) that aims to warrant the compliance with European data protection standards in the United States.  

With the assistance of the MailChimp tool, we can analyse the performance of our newsletter campaigns. If you open an e-mail that has been sent through the MailChimp tool, a file that has been integrated into the e-mail (a so-called web-beacon) connects to MailChimp’s servers in the United States. As a result, it can be determined whether a newsletter message has been opened and which links the recipient possibly clicked on. Technical information is also recorded at that time (e.g. the time of access, the IP address, type of browser and operating system). This information cannot be allocated to the respective newsletter recipient. Their sole purpose is the performance of statistical analyses of newsletter campaigns. The results of such analyses can be used to tailor future newsletters to the interests of their recipients more effectively.  

If you do not want to permit an analysis by MailChimp, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the newsletter right on the website.  

The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.  

The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted from our servers as well as those of MailChimp. This shall not affect data we have been archiving for other purposes.  

For more details, please consult the Data Privacy Policies of MailChimp at: https://mailchimp.com/legal/terms/.  

Execution of a contract data processing agreement

We have executed a so-called „Data Processing Agreement“ with MailChimp, in which we mandate that MailChimp undertakes to protect the data of our customers and to refrain from sharing it with third parties.

7. Plug-ins and Tools Google Web Fonts  

To ensure that fonts used on this website are uniform, this website uses so-called Web Fonts provided by Google. When you access a page on our website, your browser will load the required web fonts into your browser cache to correctly display text and fonts.  

To do this, the browser you use will have to establish a connection with Google’s servers. As a result, Google will learn that your IP address was used to access our website. The use of Google Web Fonts is based on our interest in presenting our online content in a uniform and appealing way. According to Art. 6 Sect. 1 lit. f GDPR, this is a legitimate interest.  

If your browser should not support Web Fonts, a standard font installed on your computer will be used.  

For more information on Google Web Fonts, please follow this link: https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under: https://policies.google.com/privacy?hl=en.

8. Payment service providers and resellers PayPal  

Among other options, we offer payment via PayPal on our website. The provider of this payment processing service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as „PayPal“).  

If you choose payment via PayPal, we will share the payment information you enter with PayPal.  

The legal basis for the sharing of your data with PayPal is Art. 6 Sect. 1 lit. a GDPR (consent) as well as Art. 6 Sect. 1 lit. b GDPR (processing for the fulfilment of a contract). You have the option to at any time revoke your consent to the processing of your data. Such a revocation shall not have any impact on the effectiveness of data processing transactions that occurred in the past.


9. Our social media appearances

Data processing through social networks

We maintain publicly available profiles in social networks. The individual social networks we use can be found below. Social networks such as Facebook, Google+ etc. can generally analyse your user behaviour comprehensively if you visit their website or a website with integrated social media content (e.g. like buttons or banner ads).

When you visit our social media pages, numerous data protection-relevant processing operations are triggered. In detail: If you are logged in to your social media account and visit our social media page, the operator of the social media portal can assign this visit to your user account.

Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address. Using the data collected in this way, the operators of the social media portals can create user profiles in which their preferences and interests are stored. 

This way you can see interest-based advertising inside and outside of your social media presence. If you have an account with the social network, interest-based advertising can be displayed on any device you are logged in to or have logged in to. Please also note that we cannot retrace all processing operations on the social media portals. 

Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and privacy policy of the respective social media portals.

Legal basis

Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 (1) (a) GDPR).

Responsibility and assertion of rights

If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media platform, are responsible for the data processing operations triggered during this visit. You can in principle protect your rights (information, correction, deletion, limitation of processing, data portability and complaint) vis-à-vis us as well as vis-à-vis the operator of the respective social media portal (e.g. Facebook). 

Please note that despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are determined by the company policy of the respective provider.

Storage time

The data collected directly from us via the social media presence will be deleted from our systems as soon as the purpose for their storage lapses, you ask us to delete it, you revoke your consent to the storage or the purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory statutory provisions - in particular, retention periods - remain unaffected.

We have no control over the storage duration of your data that are stored by the social network operators for their own purposes. For details, please contact the social network operators directly (e.g. in their privacy policy, see below).

Individual social networks

Facebook-Plug-ins (Like-Button) Our websites integrate plug-ins from the social network Facebook, Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise these plugins by the Facebook logo or the Like-Button on our site. For an overview of Facebook plugins, please see: http://developers.facebook.com/docs/plugins/.  

If you visit our websites, a direct connection between your browser and the Facebook server is established by this plug-in. In this way, Facebook receives information that you have visited our websites with your IP-address. If you click the Facebook “Like” button while you are logged on to your Facebook account, you may link the contents of our websites to your Facebook account. Thereby Facebook can associate your visit to our websites with your Facebook account. We would like to point out that we as providers of these websites do not obtain knowledge about the content of the transmitted data as well as the use of such by Facebook. For further information, please check the Privacy Policy of Facebook under https://www.facebook.com/policy.php.  

If you do not wish Facebook to associate your visit of our websites to your Facebook account, please log out of your Facebook account.  

Facebook We have a profile on Facebook. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified under the EU-US Privacy Shield. You can customise your advertising settings independently in your user account. Click on the following link and log in: https://www.facebook.com/settings?tab=ads.

Details can be found in the Facebook privacy policy: https://www.facebook.com/about/privacy/.

Twitter We use the short message service Twitter. The provider is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States. Twitter is certified under the EU-US Privacy Shield. You can customise your Twitter privacy settings in your user account. Click on the following link and log in: https://twitter.com/personalization. For details, see the Twitter Privacy Policy: https://twitter.com/privacy.

Instagram We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For details on how they handle your personal information, see the Instagram Privacy Policy: 3 / 5 https://help.instagram.com/519522125107875.

Pinterest We have a profile at Pinterest. The operator is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA („Pinterest“). Details on how they handle your personal data can be found in the privacy policy of Pinterest: https://policy.pinterest.com/de/privacy-policy.

XING We have a profile on XING. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Details on their handling of your personal data can be found in the XING Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.

LinkedIn We have a LinkedIn profile. The provider is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is certified under the EU-US Privacy Shield. LinkedIn uses advertising cookies. If you want to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. For details on how they handle your personal information, please refer to LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.


YouTube

Our website uses plugins from the Google-operated website YouTube. The provider of the website is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our websites with an embedded YouTube-plugin, a connection to YouTube servers will be established. Information about which of our websites you have visited will then be transmitted to the YouTube server. If you are logged on to your YouTube account, you allow YouTube to associate your browsing behaviour with your personal profile. You may prevent this by logging out of YouTube. 

You will find further information concerning the treatment of user data in the YouTube Privacy Policy under: https://www.google.de/intl/de/policies/privacy

10. E-Mail opt-in, Use of Contact form

Information Provided as Mandated by Article 13 GDPR If this is your first interaction with us, Art. 12, 13 GDPR mandates that we make available to you the following mandatory data protection related information: If you are contacting us via e-mail, we will process your personal data only if we have a legitimate interest in the processing of this data (Art. 6 Sect. 1 lit. f GDPR), if you have consented to the processing of your data (Art. 6 Sect. 1 lit. a GDPR), if the processing of the data is required for the development, establishment, content or modification of a legal relationship between you and our company (Art. 6 Sect. 1 lit. b GDPR) or if any other legal provision permits the processing of this data.

Your personal data will remain in our possession until you ask us to delete the data or you revoke your consent to store the data or if the purpose the data stored is required for no longer exists (e.g. once your request has been conclusively processed).

This shall be without prejudice to any compelling statutory provisions – in particular tax and commercial law based retention periods. You have the right to at any time receive free information concerning the origins, recipients and purpose of your data archived by us. You also have a right to object, to data portability and a right to log a complaint with the competent supervisory agency. 

Moreover, you can demand the correction, eradication and, under certain circumstances, the restriction of the processing of your personal data. For more details, please consult our Data Privacy Policy (https://www.bettinabuhr.com/privacy-policy/). Our data protection officer can be reached at hello@bettinabuhr.com.


Source: https://www.e-recht24.de  

June, 1 2019  

Liability and Earning Disclaimer

Liability for Contents As service providers, we are liable for own contents of these websites according to Sec. 7, paragraph 1 German Telemedia Act (TMG). However, according to Sec. 8 to 10 German Telemedia Act (TMG), service providers are not obligated to permanently monitor submitted or stored information or to search for evidences that indicate illegal activities.  

Legal obligations to removing information or to blocking the use of information remain unchallenged. In this case, liability is only possible at the time of knowledge about a specific violation of law. Illegal contents will be removed immediately at the time we get knowledge of them.  

Liability for Links Our offer includes links to external third party websites. We have no influence on the contents of those websites, therefore we cannot guarantee for those contents. Providers or administrators of linked websites are always responsible for their own contents.  

The linked websites had been checked for possible violations of law at the time of the establishment of the link. Illegal contents were not detected at the time of the linking. A permanent monitoring of the contents of linked websites cannot be imposed without reasonable indications that there has been a violation of law. Illegal links will be removed immediately at the time we get knowledge of them.  

Copyright Contents and compilations published on these websites by the providers are subject to German copyright laws. Reproduction, editing, distribution as well as the use of any kind outside the scope of the copyright law require a written permission of the author or originator. Downloads and copies of these websites are permitted for private use only. The commercial use of our contents without permission of the originator is prohibited.  

Copyright laws of third parties are respected as long as the contents on these websites do not originate from the provider. Contributions of third parties on this site are indicated as such. However, if you notice any violations of copyright law, please inform us. Such contents will be removed immediately.  

Income and Success Disclaimer In general, I do not give any assurances and income forecasts. The results shown are always individual and never transferable. All results and career examples, which you can find on this website, are based on my very personal and individual experiences and those of my clients, which you cannot transfer to yourself.  

Also, all the content on this website is from my own experience. Links to other websites are excluded. I expressly disclaim any responsibility for their content.  

In addition, you may also be able to find estimates of likely career development on this website, which are also not transferable to you.  

Every success or failure always depends on your own commitment.  

By participating in the programs presented on this website, you will not automatically get a job or another job, or move up to a higher position.  

Any examples of income, as well as possible results and impacts that may arise from the use of the products, are non-binding estimates and may vary. There is no guarantee from my side that you will actually continue to achieve the results listed in the examples/estimates.  

If you do, however, rely on the results presented, you must accept that you bear the entire risk and I cannot accept any liability for your actions and decisions. There is no assurance that any previous successes or past results will lead to positive career development and higher incomes.  

Neither can any previous successes be used or interpreted as an indication of future success. Any statements regarding career development and results cannot be considered as "average performance".  

Your success in using the information or strategies with the information provided by this website depends on a variety of factors. I have no way of knowing how you will implement what I offer as information on my pages or in my products, because I don't know how you will contribute your work ethic, dedication, motivation, desire or professional skills or behaviors. Therefore, I cannot guarantee that you will be promoted to the career ladder or that you will get the job of your choice.  

Due diligence obligations No materials available on this website, or products or information offered for sale as downloads, provide legal advice in any way. You should consult with your lawyer about all legal issues.  

I do not take any responsibility for any loss or damage arising from your use of a link, as well as information or the possibility of information contained within the website or passed on within any form whatsoever by the operator of this site.  

Purchase price Although I believe that the price is fair for the value you receive, you agree that the purchase price for my products has been arbitrarily set by me.  

Customer opinions Customer opinions expressed on this website about my products or information material are exceptional results and do not necessarily reflect the typical or average experiences of my customers or users.  

The described experiences are therefore atypical. Your career development and results will probably differ from the examples given in the examples.  

Our Terms and Conditions are subject to change and can be changed at any time without any further notice.

Date: June 1, 2019  


Find A New Job

Is it time for you to change your career direction, but you feel stuck in the industry or area you have worked in for years?  

Were you on a career break and are now looking to re-enter the workforce, but don’t know where to get started or how to position yourself as the expert or leader a company is looking for?  

Did you send out numerous applications only to get a “NO” almost everywhere?  

Have you been interviewing, but are not able to convince your interview partners of your competences and experiences?  

Did you get a few job-offers, but they don’t match the opportunities you want for yourself and the income level you want to achieve?  

The FIND A NEW JOB program is the right solution for you. 

Whether you... 

  • need support in gaining clarity on your unique value,
  • determining the career path and life that fits you, 
  • want your career branding materials to stand out,
  • sharpen your profile as the expert or leader,  

we are here to help you do the next step with clarity and confidence. 

Bettina is German and has lived in the U.S. for 5 years.  

She works with clients in ENGLISH or GERMAN! Your Choice.  

CAREER STARTER Package 

If you are clear on what you want, but weren’t able to land the interviews you are looking for, this is the right option for you.  

We sharpen your positioning, take a look at your resume and cover letter and a set up your Linkedin and Xing profile accordingly.  

What’s included?

In 3 live video calls we:  

  • Sharpen your unique value and positioning
  • Revise your resume and cover letter (and portfolio)
  • Position you as the expert or leader in your LinkedIn and Xing profile  

Bonus:

  • 1 review of your resume recorded via video
  • 1 review of your cover letter recorded via video
  • 1 review of your LinkedIn and Xing profile recorded via video

Apply now to work with Bettina! Bewirb Dich jetzt um mit Bettina zu arbeiten!  

 

VIP Package 

If you want to change your career path or re-enter the workforce after a career break, our VIP option is the right solution for you.  

What’s included?

In 5 live video calls we:  

  • Determine your unique value to a company or a specific target market
  • Make your resume and cover letter stand out
  • Position your Linkedin and Xing profile as the expert or leader you are
  • Set up a customized network and headhunter strategy for you
  • Prepare you for interviewing and negotiating the career options and salary you want  

Bonus:

  • Unlimited voxer access to Bettina to help you move forward fast
  • 1 video review of your resume
  • 1 video review of your cover letter
  • 1 video review of your LinkedIn and Xing Profile  

 

Clarity.

You will be clear on your unique value even if you want to proceed in a new industry or area of expertise or re-enter the workforce after a career break. 

Confidence.

You will know how to position as the go-to expert or leader in your career branding materials and attract the career opportunities you want.

Certainty.

You will enjoy job interviews as a place to generate opportunities beyond the job description so you can serve a company even better right from the start, and thus create a better package for you.

What Past Clients Say

"I was lacking clarity in what I wanted in my career, which made me feel lost and insecure. Bettina helped me to define my strengths, passions and unique selling points. She helped me look for mentors and showed me how to use these relationships effectively. Working with her gave me lots of confidence which I needed at the time to take the right actions.  

As a result, I decided to explore my passions by taking on a voluntary assignment that helps me grow personally and as a leader. I started to take the right choices for assignments at work and I gained so much more confidence in demonstrating my strengths and looking for support when needed." 

- Dagmara A. 

“It was very insightful to work with Bettina. I worked with her on creating a coherent and impactful origin story for me as a founder of a consulting company.  

Bettina challenged me with in-depth questions and helped me find a red threat showing the benefits my clients have in working with me. I can definitely recommend working with Bettina for both, people who would like to work on their branding within their company as well as for entrepreneurs!” 

- Katrin G.  

"Ich habe unser heutiges Gespräch sehr geschätzt. Es war einfach, gezielt, pragmatisch und authentisch! Einfach: Eine Videokonferenz, die einfach zu buchen war. Gezielt: Bettina’s konkrete Fragen haben mir meine Verbesserungspotentiale klar dargestellt. Pragmatisch: Eine konkrete Roadmap der nächsten wichtigen Schritte für mich in meinem Beruf und meinem Business.  

Am Ende, ein kurzer Blick in Bettina’s Welt voller Authentizität und ihre Leistungen! Es war einfach super. Vielen Dank!" 

- Sabine K.  

YES, you too can land the job you want and earn the income you deserve!  

JA, auch Du kannst den Job Deiner Träume bekommen und das Gehalt verdienen das Du willst.  

ABOUT

Bettina Buhr

Career Success Mentor, Personal Branding Consultant

Bettina Buhr is a personal branding consultant to professional women, who aim for more in their career and want to create quality career opportunities.  

She has a background in economics, organizational psychology and communications, gained experience in employer branding, talent assessment, and recruiting before she worked for an international company in Germany and the U.S. as a senior communications expert with a strong focus on leadership branding.  

On the side, she built her career as a rock-climber, went on her first expedition at age 22 to Kyrgyzstan, and travelled the world while climbing and having a corporate job. She always had to cross-think her competences and cross-sell her mix of experience to pursue the professional career she wanted.  

In 2014, Bettina went on maternity leave with the intention to use the time for her personal and professional growth. A few months later, she started her first business in the U.S. followed by her consulting business in 2017 – an extension to having mentored dozens of women for the past 15 years.

Today, it is her unique combination of knowledge and expertise around processes in the corporate world as well as how to stand out as a consultant, that helps women to position themselves and become recognized as sought-after experts or top leaders at work and online.  

Bettina has an unmatched eye for someone's uniqueness and is known for her creativity in helping women like you define your niche and finding your way to communicate your brand's message with fun and authenticity.  

It is her mission to show even more women how they can determine their unique value to a company, strengthen their positioning at work and online so they can attract high-quality career opportunities and negotiate a higher salary.  

Talk Is Sweet. Proof Is Sweeter.

100+ women mentored on career success & personal brand development  

15+ years in mentoring specifically women  

Over 10 years of experience in leadership branding & communication

90% of mentees and clients got promoted to or placed in jobs up to 2 levels above current level

95% of participants of the CAREER MOMENTUM renegotiated salaries of +25% in same position and more in new job  

1:1 Mentoring

What If You Would Be Recognized As The Expert Or Leader You Are And Attracted Better Career Opportunities?

Yes, You CAN Have It!

You are consistent in delivering results to your employer.  

You juggle any additional task and built your reputation as someone that can do it.  

You are the one that fits the "expected" career path.  

Deep inside though, you know how you handle your career development is much left to "coincidences".  

You are hoping for a promotion or an exciting new opportunity, but don't take the time to promote yourself.

BUT, WHAT GOT YOU HERE?

You spent a large amount of time in your first job learning what was expected and trying to do things right.  

With time (and maybe a few jobs later), you understood the system.  

You learned where to get the right information of the right people.  

You found your place within internal politics and supportive alliances.  

You delivered good results faster and thus got more tasks on your plate.  

You might even get promoted because of it.

AND TODAY?

You thought that the results you’ve created over the years and all the extra hours you worked would lead to that ONE big promotion or that ONE exciting new opportunity you've long hoped for.  

You want to be recognized as the expert or leader you are, because deep inside you are convinced that your talents and capabilities add to the company’s overall success.  

You feel ready for bigger roles and bigger impact in the corporate world.

WHAT IS HOLDING YOU BACK THEN?

You've built your career, but didn't learn to differentiate the value-adding tasks from the rest nor to truly delegate or streamline the tasks that do not require your ultimate attention and expertise.

You didn't learn how to position yourself as the expert or leader you are on a daily basis so you could've reaped the benefits of a reputation that is preceding you whenever new opportunities open up.  

Truth is, there is a good chance your company already sees the high-potential in you and they are waiting for you to show that you are ready for the next step.

You're Missing 3 Core Elements To Build A Thriving Career:  

1

Clarity On Your Unique Value To Company 

2

Matching Global & Business Trends With Your Unique Value 

3

Building Authority & Communicating Your Expertise

Take your professional positioning and your career development in your hands.

If you are ready to take your career in your hands, here is the plan for you!  

With just a few changes to your AUTHORITY BUILDING, your DAILY POSITIONING and your ABILITY TO COMMUNICATE YOUR IDEAS and the BENEFIT OF WORKING WITH YOU, we will create:  

Confidence & Clarity. 

Know how to communicate your results and unique value on a daily basis so self-marketing is not an additional chore you don’t have time for anyway.

Personal Development.

Build a network, mentoring partnerships and alliances at work that help you create results meaningful to the business strategy while increasing your visibility.

Success & Opportunities.

Be more successful at work, create new opportunities for yourself and convincingly pitch your ideas and yourself as the desired solution following a proven pattern.

“Oh, WHAT I NEED, but it looks like a lot of time needed, which I don’t know where to carve out.”

Well, Here Is What You REALLY Don’t Have Time For …

Not serving a company or your current employer at your best because you don’t have clarity on your talents and how to make use of them to your's and the company’s advantage and thus easily be seen for the opportunities you want.

Being in a position too long, which brings you into this vicious cycle of creating "results as expected" and therefore not be seen anymore as the top expert or leader you are.

Losing up to millions in income over a lifetime because you are missing out on opportunities and do not (re-)negotiate your career options and salary.

Yup, can we pull out the excel sheet together and do the math?

When you say, you can’t make time to create results meaningful to the company, gain clarity on your unique value to a company, and learn to easily pitch your ideas and sell your expertise as the desired solution in every situation …

The Real Question Is:

Can You Afford To Keep Going Like You Currently Do?

Sharpen Your Professional Positioning, Take Your Leadership Presence To The Next Level, And Create The Career Opportunities You Are Passionate About with Bettina Buhr - Career Success Mentor and Personal Branding Expert

An Implementation Driven Mentoring Experience Focused On Your Career Success And Your Work-Life-Integration!

OH, I NEED TO KNOW MORE!

WHAT WE WILL FOCUS ON:

Transform you into the go-to expert or (project) leader taking control over your career development, workload and work-life-integration with new ways of working that increase your effectiveness, and allow for more flexibility and satisfaction. 

Take your daily authority building and expert positioning to the next level with easy to follow steps you will implement right away so there is no doubt in the future of who you are and what you can do for your company.

Improve your communication skills so you communicate your expertise, your ideas, and change initiatives with ease following a proven pattern so you get more YES's for your ideas and your career development plans.

THIS IS FOR ME! LET'S TALK!

WHO THE PROGRAM IS FOR:

Professionals, Experts, Project Leaders, Change-Makers, Women returning from Maternity Leave, and Leaders in the Corporate World.

  • Who are tired of leaving it to others to be seen for new opportunities and want to communicate how they can add even more value to a company.  
  • Who want to take control over their career development and build a solid foundation to their career branding and authority building.
  • Who are ready to use their full potential and step into bigger roles keeping a healthy work-life-integration.

MEET YOUR MENTOR

Bettina Buhr is a personal branding consultant to professional women, who want to increase their visibility and create quality career opportunities.

She has a background in economics, organizational psychology and communications, gained experience in employer branding, talent assessment, and recruiting before she worked for a big international company in Germany and the U.S. as a senior communications expert with a strong focus on leadership branding.

On the side, she built her career as a rock-climber, went on her first expedition at age 22 to Kyrgyzstan, and travelled the world while climbing and having a corporate job. She always sold her mix of experience to pursue the professional career she wanted.

In 2014, Bettina went on maternity leave. Only 4 months later, she started her first business in the U.S. followed by her consulting business in 2017 – an extension to having mentored dozens of women for the past 15 years.

Today, it is her unique combination of knowledge and expertise around processes in the corporate world as well as how to stand out as an entrepreneur, that helps women to position themselves and become recognized as top experts, leaders or entrepreneurs at work and online.

Bettina has an unmatched eye for someone's uniqueness. She is known for her creativity in helping women like you define their niche and finding their way to communicate their personal brand's message with fun and authenticity.  

WHAT PAST CLIENTS ARE SAYING:

"I was lacking clarity in what I wanted in my career, which made me feel lost and insecure. Bettina helped me to define my strengths, passions and unique selling points. She helped me look for mentors and showed me how to use these relationships effectively. Working with her gave me lots of confidence which I needed at the time to take the right actions.  

As a result, I decided to explore my passions by taking on a voluntary assignment that helps me grow personally and as a leader.  

I started to take the right choices for assignments at work and I gained so much more confidence in demonstrating my strengths and looking for support when needed."

- Dagmara A.  

"Before taking the Career Momentum Program, I wasn‘t clear on my professional goals and my unique value add for a company. Neither, did I know how to stand up for them.  

Without this clarity, I didn't know how to further develop. I felt stuck and wanted to move forward so I decided to join Bettina‘s Career Momentum Pogram.

With her clear view of my situation, she helped me to define my goals and not lose sight of them in my daily work. Bettina helped me to change my perspective and to see subtle differences in daily situations.  

I became more aware of my wiggle room and how to use it for my positioning. Self-reflection has given me more clarity about my goals. Now, I know how to position myself and that I myself am responsible and in control of my professional development.  

This motivates me to actively shape my development opportunities, which gives me more self-confidence and better opportunities."  

- Maria R.

"Before my coaching with Bettina, self-imposed pressure and the fear of making mistakes determined my work life. I had lost the ease and my otherwise so positive way of approaching things. What helped me a lot was to discuss situations from everyday work and have them evaluated neutrally; which actions were positive that I did not see at all and which situations must I possibly approach with a different attitude or expectation? To determine my USPs and to get to know my value completely changed how I see myself. Now, I show up with confidence every day.  

Today, I approach my work with a healthy mixture of ease, the urge to learn something new every day and the determination to make more far-reaching decisions. Bettina has helped me to stand for my decisions and to defend them without any doubt about what people might think about it. 

Bettina will help you to look at yourself from a bird's eye perspective and will subconsciously teach you how to do this even after the coaching sessions. She is there for you with so much positive energy that inspires you in finding your own value way beyond her tools. Take your chance!

- Tatjana K.

"+20% income increase in the same position no extra taks, while taking the Career Momentum Program. Thank you, Bettina, for showing me how to communicate my value to my employer, stand up for it, and open up new career opportunities for myself in just 6 weeks!"

- Katharina R. 

"Bettina helped me make my career dreams come true in just a few months. The topics I learned about helped me gain the certainty I needed to significantly progress my career development this year."

- Verena G. 

"I worked with Bettina on a weekly basis during my transition into my new HR director role. In my coaching, I was convinced above all by the practical relevance. Bettina's suggestions, tips and support were never only theoretical. Instead, I could implement them directly at any time and further develop myself and my employer with clarity."

- Julia B. 

ACTUAL RESULTS AFTER WORKING TOGETHER

You Will Communicate Your Expertise, Your Ideas, and Your Change Initiatives With Confidence, Attract New Opportunities And Negotiate A Higher Income By

Determining your unique value, your passion, and niche and a plan to create significant results for your company, or your internal and external customers by focusing on value adding tasks without adding any more hours to your workload.

Transforming your communication style to build authority and position you as the expert, project leader, change-maker or leader you are on a daily basis supported by a personalized networking and relationship-building strategy that fits your career goals.

Knowing, how to use global trends, market research, benchmarks with other companies and your company's gaps to consistently pitch and your ideas and sell your expertise as the desired solution to implement new ideas or any change project.

So That You Can Create Independence From Pre-defined Career Paths And The Small Circle Of People Evaluating Your Performance And Finally Live Up To Your Full Potential.

“It was very insightful to work with Bettina. I worked with her on creating a coherent and impactful origin story for me as a founder of a consulting company.  

Bettina challenged me with in-depth questions and helped me find a red threat showing the benefits my clients have in working with me. I can definitely recommend working with Bettina for both, people who would like to work on their branding within their company as well as for entrepreneurs!”

- Katrin G.

“Having the session with Bettina was very enriching, in only one hour she was able to point out at a niche in my career path that I haven’t thought about before. It is really easy to connect with Bettina, you feel her presence and her authenticity from the beginning. Looking forward to more session with her.”

- Elena A. 

"Ich habe unser heutiges Gespräch sehr geschätzt. Es war einfach, gezielt, pragmatisch und authentisch! Einfach: Eine Videokonferenz, die einfach zu buchen war. Gezielt: Bettina’s konkrete Fragen haben mir meine Verbesserungspotentiale klar dargestellt. Pragmatisch: Eine konkrete Roadmap der nächsten wichtigen Schritte für mich in meinem Beruf und meinem Business. Am Ende, ein kurzer Blick in Bettina’s Welt voller Authentizität und ihre Leistungen! Es war einfach super. Vielen Dank!"

- Sabine K. 

"Mit Bettina kam ich schnell auf eine angenehme und vertrauensvolle Gesprächsebene. Sie hat mir einen neuen Blickwinkel auf mein Berufsleben aufgezeigt und mich so dazu veranlasst, meine Fähigkeiten stärker wertzuschätzen und neue Perspektiven für meine berufliche Zukunft zu sehen."

- Johanna R. 

"Bettina is a very empathic and competent consultant. She helped me to regain my focus and adapt my business strategy. With her experience and modern way of thinking, she was able to pick me up where I needed support the most. She put a lot of thought into my concept and has been a good sparring partner. Many thanks for that!"

- Dominika R. 

"In meinem Mentorship hatte ich mehrere intensive Gespräche mit Bettina, in denen ich wertvolle Impulse und Denkanstöße erhielt. Mein Gefühl ist, dass Bettina ihre Arbeit liebt und lebt. Ich bin beeindruckt von ihrem Einfühlungsvermögen und ihrem Engagement."

- Ariane J. 

YOUR QUESTIONS ANSWERED:

How is the structure of the program?

This program is an intense program of 12 weeks with a focus to implement what you will learn right away. Depending on where you are in the process of your positioning at work and creating significant results meaningful to your employer, you will need this time frame to build your confidence and make lasting changes to your communication style.  

During the program, we will have one 90-min video-call per week where we will work through your work effectiveness, determine your unique value and provide you with the methods to build your expert or leadership status in your daily communication and you will learn how to present and pitch your ideas and your expertise so you get more Yes's. You will have unlimited voxer access to Bettina for your questions between calls so you make the best possible progress during our time together.

What is the investment?

This depends on your individual situation at work and where you are in taking control over your career and brand development. On average our clients pay 3500,- EUR for this career-changing program. There are payment plans available upon request.

Can this be reimbursed from my employer?

This program is suitable for professional development (Berufliche Weiterbildung). You can purchase the program and provide your employer's billing address. With the purchase, you will immediately receive an invoice by e-mail and can submit it to your employer for reimbursement. 

If you pay for the program yourself, you can deduct the investment from your income taxes (Approval is subject to your local Finanzamt and may vary)

I am not sure if I am the right fit?

The best way to know if working together is the right fit for your situation is to book a complimentary call with me. On this call, we will discuss your career situation and what you want to achieve for your career. Should the program not be the right fit for what you want achieve, I am happy to point you in the right direction.  

Book your complimentary call HERE or simply email us at hello@bettinabuhr.com

How much time do I need to set aside for this?

Depending on your personal situation and where you are in your career and personal brand development, an average of 2-3 hours is needed per week. You will definitley need this time in the first couple weeks, when you determine your value to your company or a potential employer as this involves research and looking at your life and past experience.  

All other calls focus on providing you the knowledge and methods to build your authority on a daily basis, develop a custom-tailored networking and mentoring strategy for you as well as learning to present with conviction and pitch and sell your expertise as the #1 solution to your employer.  

We focus on your day-to-day implementation of what you learn on the calls.

Can I do a shorter program?

This program will be 100% customized to you and your situtation. You may go for a shorter time together or even longer. We will focus on what you need to make the changes you want to your career.

I need a career change, but don't know which direction to go?

Absolutely! We will focus on your unique talents, skills and passions and look at how you can bring those to live by matching them with global and business trends so you know exactly how you can best add value to an employer ro even start your own business.

What languages do you offer for the calls?

Bettina is German and has lived in the U.S. for 5 years. You can work with Bettina in ENGLISH or GERMAN.

I have more questions

Yes, go ahead! Send us an email at hello@bettinabuhr.com and we will get right back to you!

YOU CAN'T DEVELOP FROM A PLACE OF UNCERTAINTY ABOUT YOUR UNIQUE VALUE.


GAIN CLARITY. POSITION YOURSELF. BE MORE SUCCESSFUL AT WORK & CREATE HIGH-QUALITY OPPORTUNITIES.

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